6 Ways to be Indispensible in Your Marketing Position

We all know that robots and machinery have been filling the positions of workers since the Industrial Revolution. As technology has continued to advance, workplace automation has swept through almost every industry — from manufacturing and transportation to human resources and marketing.


With the recent development of artificial intelligence (AI) technologies, “workplace automation” has transformed into smart automation and forced many workers to ask themselves the questions: Will a robot take my job? The situation does indeed appear dire, and in line with what Steve Wozniak once prophesized: “fast machines will eventually get rid of slow humans”.

What follows are 6 ways in which you as a marketing expert can make yourself indispensable in your workplace in light of automation:

Go Back to the Basics

When it comes to retrenchments to make room for AI, employers usually begin with those employees who are simply not up to scratch and haven’t got the basics covered. The basics of being a good employee include being a team player and being willing to go the extra mile. Doing work that matters, rather than just doing what is easy will also work in your favor.

Many employees simply pass the time doing tasks that require minimum effort, but as quoted in a Forbes article, Amy Hoover, president of TalentZoo, “to become indispensable, dig deeper and really think about the work that matters to the company and its success.

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Cultivate a Particular Skill or Relationship

“Being indispensable”, at its core, means being able to do what nobody else can do — not even really smart robots. If you can identify a need for your company that no other employee can fill, it is in your best interest to fill that position. That could mean anything from being the only marketer in your office who knows how to code, or the one who can speak Mandarin or even one who has an irreplaceable relationship with a big client.

Relationships with big clients are especially important to making yourself indispensable in light of workplace automation, as robots can rarely build trusting relationships with people.

Practice Empathy

Empathy is often recognized as an important skill or quality in an individual’s personal life but overlooked in the business world. Empathy is something that machines cannot obtain, and this is why it is so important to understand what empathy is and why it matters in the workplace.

Experts at Dataserv believe that empathy is fundamental to successful business practices, and recommend practicing empathy by listening more than speaking, sharing individual perspectives, being vulnerable, and not making assumptions without facts.

Stay Current with Technology

As previously mentioned, there is no stopping the innovative technology train from moving full steam ahead. Your best option is to buy a ticket and hop on. With the immersion and explosion of social media marketing, influencers, and internet culture; it is of vital importance that marketing professionals stay in-the-know.

Another major game-changer that simply cannot be ignored by any marketing professionals is big data. Villanova University maintains that it is of utmost importance to ensure that you have the skills to mine big data and to analyze it thoroughly.

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Take Responsibility for Your Own Career Development

Experts at Unitemp are of your opinion that you must take responsibility for your own job security by putting in place measures to encourage your personal career development. These measures include learning new skills, finding a mentor to help you grow professionally, investing in Training and Development courses, and staying on top of industry trends.

Do What Machines Can’t

With the rapid improvement of AI technologies and machine learning, there seems to be less and less than machines cannot do. Understanding the human experience, however, is one thing machines will never fully be able to do because they are not human.

One of the key areas of marketing is the ability to identify verticals and niches that will drive your campaign. Verticals are categories of things that humans crave such as love, money, and time. Niches are specific products or parts of these categories that can be marketed such as dating websites, that target a human’s craving for love.

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